What is it?
A fascinating journey into the power of persuasive communication
We like to think of ourselves and our customers as being logical, rational thinkers, whose choices are driven by facts and data. But the truth is profoundly different. Welcome to the fascinating world of psychology, behavioural economics and neuromarketing.
If you want to boost the effectiveness of your sales and marketing communications work, this is the workshop for you. You’ll discover powerful techniques to engage untapped mechanisms in your customers’ brains to dial up the persuasiveness of your message.
In this one or two day programme, you’ll explore real-world-examples of persuasiveness and learn how to tap into cognitive biases. With inspiring examples from dozens of real-world case studies, you’ll discover how to apply these techniques to your own communications materials to help your company more efficiently achieve its commercial goals.