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Allister Frost
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Sneak Peek: CIM Social Media Benchmark Wave 2
[You’re invited: register for the free live webinar on Thursday] This week will see the release of new research from the UK’s Chartered Institute of Marketing (CIM) that confirms marketers’ unremitting appetite to make greater use of social media channels. But not all platforms are equal and some, like Google+, continue to struggle to attract…
Allister Frost
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CIM Report Shows Many Marketers are Ill-equipped for the Social Web
The UK’s Chartered Institute of Marketing (CIM) recently teamed up with Ipsos ASI and Bloomberg to carry out new research to assess how businesses are adapting to our social media fuelled world. The results appear largely consistent with previous studies, although do provide a valuable benchmark for comparison with other data sources. And while many…