Tag: events

Allister Frost

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16 September 2013

Top Picks for Social Media Week London 2013

There’s just one week to go until Social Media Week hits cities around the globe, from Berlin to Mumbai and Bogotá to São Paulo. No prizes for guessing where I’ll be though: London! And this year I’ll be hosting a Content Cookery School breakfast briefing with Emarketeers where I’ll be exploring Content Marketing and the…

Content, Inspiration, Social Media
Allister Frost

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17 January 2013

How to Escape The Events Management Cycle of Despair

I’ve written previously about the importance of carefully selecting which business conferences to attend and – more importantly – which to avoid. With an ever-tightening squeeze on marketing budgets and mounting pressure to “do more with less”, some event management companies face tough trading months ahead. But not every player in the conference business needs…

Inspiration, Marketing, Noble Marketing