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Friction Free Forms for Marketing Ninjas
Happy New Year! I’ve written before about the dangers of asking too much of your site visitors before you have established a meaningful, value-based relationship with them. Now Lisa Margetis at Singlehop has reminded me of the importance of keeping any “asks” you must make of your customers as simple and pain-free as possible.
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Don’t make Life Difficult for your Customers
It’s all too common. We build online content and expect visitors to register before they can gain access. Aside from the fact that asking for personal data before giving away some free content typically halves the amount of data you collect, some organisations insist on making things even more difficult than they need to be.…