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Tag: keywords

  • Allister Frost

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    When Privacy Policies Go Bad and How to Fix Them

    Hot on the heels of yesterday’s post about the importance of carefully selecting your positive and negative keywords, I’ve some remarkable online test insights to share from ContentVerve.com’s Michael Aargaard. Michael wanted to find out what impact adding a privacy statement alongside a registration form would have on sign-up rates. I think you’ll agree, the…

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  • Allister Frost

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    7 Steps To Turning Negative Keywords into Positives

    Search engine marketers know how important it is to think about the words that they don’t want their company or brands to be associated with. But few people apply the same keyword rigour when posting to social networks. In this post, I’ll explain why this is important and how you can turn negative keywords into…

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  • Allister Frost

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    Social data mining for successful copy

    There’s rarely any need for guesswork these days. If you’re writing marketing or sales copy and wondering what’s the best phrase to use, you would be well-advised to consult ‘The Internet’. Free search marketing tools like Google Adwords can give you great insights into the relative appeal of different terms, even highlighting how their usage…

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