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Tag: planning

  • Allister Frost

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    Twitter Launches Editorial Calendar Tool

    Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to. Twitter knows this and today rolled out a new service designed to help businesses and (it hopes, Twitter advertisers!) improve…

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  • Allister Frost

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    Durex Condoms In Social Media Flop

    My friend Eileen Brown brought a delightful social media #fail to my attention today in her column on ZDNet. You’d have thought Durex Condoms would always play it safe, but their latest Facebook marketing campaign has turned into a bit of a flop thanks to a remarkable lack of planning (or should that be foreplay?)…

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  • Allister Frost

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    Ad Placement: a matter of life or death (almost)

    Placing digital display ads has never been easier. You create your ads, pay your money, and a nice computer will automagically push them out across whichever networks you choose. But all this automation means fewer human eyeballs checking ad placements actually make sense. And most marketers I meet think about where they’d like to see…

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  • Allister Frost

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    Marketing Failure: Entry Deadline Extended

    The cover of this week’s Marketing Week (UK) magazine screams “Entry Deadline Delayed” with the sub heading “The entry deadline [for the Engage 2012 Awards] has been extended to 31st January 2012”. Your first response may match mine: “So what, who cares?” But, in my case at least, this quickly shifts to “Oh, so you…