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Allister Frost
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Police Nicked for Marketing Dishonestly
If there’s one thing that gets sniffed out quickly in our social media age, it’s inauthenticity. An investigation by the Daily Record, Scotland’s best selling daily newspaper, has shown that even the Police can occasionally stoop to act dishonestly in their marketing campaigns. When Deputy Chief Constable of Strathclyde Police posed in front of 10…
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Allister Frost
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The Online Police: Understanding the ASA’s new digital media remit
Last week saw confirmation that the UK’s Advertising Standards Authority (ASA) will have a significantly extended remit to protect consumers from misleading or otherwise inappropriate online advertising from 1st March 2011. The ASA already polices all paid-for digital marketing activities; its extended remit gives it the power to monitor and highlight non-compliance of advertisers’ marketing…
