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Tag: product

  • Allister Frost

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    Why You Should Quit Chasing Only 5-Star Reviews

    Savvy online marketers have long known about the power of the Blemish Effect, where a few poor reviews can actually increase the attractiveness of a product. A new study by Northwestern University sheds fresh light on this phenomenon and some fascinating details about the perfect average review score to secure the highest number of sales. Five is Too…

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  • Allister Frost

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    Why too much choice paralyses your business

    There’s an old adage, “you can never have too much choice”. Like most old sayings it’s starting to sound absurd, but many marketers still believe that giving customers more choice is always a good thing. The truth is very different. Too much choice can paralyse your customers, slowing or preventing their purchase. Choice often engenders…

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