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Tag: Statistics

  • Allister Frost

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    Correlation Does Not Imply Causation

    Last week’s post about the ideal length for all kinds of different digital content sparked an offline debate about the differences between correlation and causation. Understanding the differences is crucial to many forms of analytics, and some people still get the two muddled up. In simple terms, a correlation implies a statistical relationship between two…

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  • Allister Frost

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    Correlation explained

    Hopelessly off topic, but you dog-owning statisticians out there may enjoy this: Thanks to http://www.thedoghousediaries.com/?p=2723

  • Allister Frost

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    Social Media: now the single biggest activity online

    Social media is now both the biggest and fastest growing sector online in the UK, according to new data from online intelligence service, Hitwise. Traffic to social networks accounted for 12.4% of all Internet visits in January 2011, amounting to over 2.4 billion (yes, billion!) visits during the month. That’s a 17% growth year-on-year and…

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  • Allister Frost

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    When two tribes go to war: B2B vs. B2C

    Recent days have seen a flurry of debate about the differences between B2B (business to business) and B2C (business to consumer) marketing and arguments about which is more sophisticated. Having worked on both sides of the fence I guess I’m qualified to have an opinion but, to be honest, I’m not sure if it’s worth…

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