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Allister Frost
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Future Fail: The Superbowl Social Media frenzy
Former Microsoftie, Bruce Lynn, sent me this news story from USA Today heralding the launch of two new US-based social media campaigns around the Superbowl (6 Feb 2011). Both Mercedes and Audi have unveiled plans to reward their most active social media supporters with high value prizes including cars and “glitzy trips” in an effort…
