As any good workman will tell you, just because a tool it exists doesn’t mean you have to use it.
So why is it that so many in the marketing industry insist on jumping onto every passing bandwagon without first assessing if it’s the best ride in town?
Need proof? Visit the delightfully focussed and succinctly titled www.wtfqrcodes.com to see some prize specimens of the staggeringly stupid things people are doing with QR codes.
Here are a few of my favourites:
How can this possibly fail?
Something this complicated must succeed
For those times when motorway driving isn’t dangerous enough already