
ABOUT ALLISTER

Allister Frost is on a mission to
SAVE ONE MILLION WORKING LIVES
from the deadly complacency of their comfort zone
| Name | Allister Frost |
| Profession | Keynote Speaker, Author, Thought Leader |
| Specialism | Future-Ready Mindset, Change Management |
| Key Achievement | UK Digital Marketing Personality of the Year (2013 & 2019), UK Speaker Awards Winner |
| Former Role | Head of Digital Marketing Strategy at Microsoft |
| Author | ReadyAlready: The Future-Ready Mindset to Keep Up, Stand Out and Shape What’s Next |
| Mission | To save one million working lives from premature obsolescence in our rapidly changing world |
Allister Frost inspires working people to thrive through continuous change and uncertainty with a Future-Ready Mindset.
He is a former Microsoft leader, change and transformation thought leader, and a sought-after motivational speaker and leadership coach.
He is the bestselling author of ReadyAlready: The Future-Ready Mindset to Keep Up, Stand Out, and Shape What’s Next, published in September 2025.
Allister Frost, driven by his own career experiences in global businesses, focuses on helping working people achieve their full potential by becoming future-ready for life.
He brings a deep understanding of the psychological barriers to change and the hidden ways that technological advances reshape human interactions and societal norms.
Allister’s talks and workshops are energising, inspiring, fun, and action-packed. He has spoken on over 500 stages at company conferences and industry events in over 30 countries around the world.

Allister Frost is a winner at The Speaker Awards and has received peer recognition as UK Digital Marketing Personality of the Year (2013 & 2019), Best Virtual Event Keynote Speaker , and Cannes Lions Awards for outstanding creativity.
Why is Allister’s mission important?
Half of all business change initiatives fail to achieve their desired goals, costing organisations time, money, and competitive advantage.
The way staff respond to change is a major success factor, with 39% of employees saying they actively resist change to slow its progress. Others may doggedly seek to maintain and prolong outdated processes in a futile attempt to protect the status quo.
Change fatigue and a fear of uncertainty are real and increasingly prevalent. Together, they constitute a recipe for stagnation and organisational collapse.
Allister Frost inspires leaders and teams to develop a more positive relationship with change so they can strengthen and grow faster as one. He helps shape the forward-thinking culture needed to seize the opportunities of today and the near future so busy professionals can keep up and excel, no matter what life throws at them next.
To learn more about how Allister Frost can help you embed a Future-Ready Mindset at your next c-level away-day, staff conference, or industry event, get in touch here.

“After working with me, your colleagues will revel anew in the miracle of their work, hunt down positive changes to improve each day, and unite as one to build the bright future they deserve.“

ALL THIS, AND MORE…
WHEN YOU BOOK ALLISTER FOR YOUR EVENT

The Promise
Allister will inspire you and your colleagues to think differently about change. He will stretch their comfort zones and spark fresh optimism for the future. By showing you how to embark with confidence on a shared journey towards exciting growth possibilities, he will help you unlock your full career and life potential.
The Promise
You will enjoy Allister Frost’s famously helpful support before, during, and after your event. He will host a briefing call to discuss your goals and help you shape your event for success. He will develop a tailormade delivery for your audience and offer to help you sustain the positive momentum after the event. If needed, he will even write a short script to help you introduce him on the big day.

The Promise
By booking Allister Frost, he will become an integral part of your event, supporting wherever he can. He will work closely with your event organisers and venue staff to plan logistics and audio-visual requirements. It takes a team to move mindsets, and Allister Frost’s expertise, know-how, and unwavering commitment will be central to your success.
FAQs
Your Keynote Speaker Questions Answered
How long are Allister’s keynotes?
It depends on your overall agenda and how long you would like Allister’s help! Most of his keynotes run for 45-60minutes, but some are as brief as 30 minutes. Allister often follows his keynote talk with interactive hands-on workshop experiences, where smaller groups spark fresh ideas using the ReadyAlready® Growth Cycle.
Get in touch as soon as you have your draft event agenda so Allister can offer advice about how best to plan your day and get the best value for money from his involvement.
Let’s talk money! How much does a keynote talk cost?
There’s no fixed fee for a keynote talk because every event is different. Last year, his in-person fees ranged from £0 (a local charity) to £28,000 (a long haul trip). Once we know a bit about your event and requirements, we can give a fixed price quote that includes all travel and accommodation expenses. The fee will vary based on your event location and the agreed deliverables (for example, would like a talk or a talk+workshop+signed books+passports+webinar+…?)
Fees also vary throughout the year based on demand, so a smart way to get a big bang for your buck is to book Allister during the slow season, or even on a Monday or Friday when there may be fewer competing events.
What do I get when I book Allister?
Your fee will cover Allister’s briefing, preparation and delivery time, plus any travel, visa, and accommodation expenses. Many event organisers also like to offer gifts of signed books, ReadyAlready® Passport Kits, and other goodies to their delegates, so these can also be included.
Most importantly, you’ll get Allister’s famously helpful support before and after your event, plus his full attention and legendary energy on the big day! Subject to his onward travel commitments, Allister will be happy to support your event as much or as little as you need, so if you’d like him to sign books, attend a VIP lunch, or meet key people, just let him know during your pre-booking chat. If he’s at your event, he’s there for you. He’ll even help you put the chairs out if needed!
How can I book Allister to speak?
There are two ways to book Allister for your event:
- EASY: Book through your Speaker Bureau
Allister is proud to be represented by some of the world’s leading speaker bureaus including the London Speaker Bureau, Celebrity Speakers, and Gordon Poole Agency. Speaker bureaus are experts at managing all aspects of speaker bookings, and also will provide helpful support and advice. If your company already has a preferred speaker bureau, you can ask them to book Allister Frost for your event. One of the benefits of working through your preferred bureau is that your booking contract will come from an existing supplier. - ALSO EASY: Book directly with Allister’s Team
If you don’t have a speaker bureau partner, you can book Allister Frost directly through Wild Orange Media Ltd, his own company. His team will handle all aspects of contracting and invoicing, and guide you through the process smoothly. Drop an email to bookings@allisterspeaks.com to find out more.
Can we record the keynote or stream it to remote delegates?
We understand that not everyone can make it to the room on the big day. Our standard terms prohibit recording so please request our prior written consent if you wish to record the session. Consent will only be granted where the recording is exclusively for internal use or for live streaming to hybrid delegates. Alternatively, if you wish to resell the recording or use it for commercial external marketing, please let us know so we can agree on a usage licence.
Will Allister customise his talk for our audience?
Yes. Your audience deserves better than a ‘canned’ speech. Once we are booked, we will arrange a briefing call with you to understand your specific challenges, industry jargon, and event themes. Allister will then weave these insights into his talk to ensure it resonates deeply with your audience and helps you achieve your event goals.
What are Allister’s audio-visual (AV) requirements?
Allister likes to keep things simple to ensure your event runs smoothly. He prefer to wear a lavalier (clip-on) or headset microphone so he can move around the stage freely. For slides, he always prefers to run these from PowerPoint from his own Windows laptop so he can control interactive elements like live polling and Q&As from the stage. Get in touch to request his full AV Rider here.
Do you provide copies of slides for the audience?
As a general rule: No! Why? Because a great presentation is more than a series of slides; it’s everything that happens in the room, in the moment. And the best slides are just visual hooks, carefully designed to be so simple they can be instantly understood and digested. You won’t need copies of Allister’s slides after his talk, but he will want to share advance details of some of the other optional materials he can provide that will have far greater value to your audience. These include signed books and his famous ReadyAlready Passports. You can discuss these on your briefing call with Allister.
Where can I find your bio and photos for our agenda?
That’s easy! Pop over to our Media & Event Kit page where you’ll find everything you should need. If you need something else, get in touch.
Do you have a rockstar “rider”? (e.g. only green M&Ms?)
Not at all. Allister is famously low-maintenance. He doesn’t need scented candles, a specific brand of Himalayan sparkling water, or a turquoise bowl of perfectly ripe avocados. A glass of still tap water (room temperature, never chilled) and an attentive audience is all the fuel he needs. Oh, and black filter coffee; he drinks a lot of coffee!
My speaker bureau recommended you, but can I book direct?
We love working with our speaker bureau partners, and they have recommended Allister for a good reason! Please book through the bureau that first recommended Allister to you. We’ll work closely with them—and you—to create a memorable, mind-shifting experience for your audience. By working through your favourite bureau, you get the best of both worlds.
Do we need to book your travel/flights and hotel?
To save you the admin headache, we typically handle all of Allister’s travel arrangements and add the expenses to your invoice. We can either invoice you separately for these costs after your event (receipts provided) or we can agree a Fixed Travel Buyout (FTB) in advance where we will invoice an agreed amount to cover likely travel costs. 90% of Allister’s direct bookings include a FTB as this simplifies the admin for you and gives you a guaranteed fixed cost well in advance of your event.
If your organisation requires you to book travel through a specific portal, we are happy to work with that so you can book Allister’s travel and hotel directly.
Do you even own a tie? We’ve only seen you in colourful ‘shackets’!
Allister does own a few suits and ties, and enjoys dressing up for formal events. However, he believes the future is bright, so likes to dress to match. We describe his sartorial style as “smart-creative / dad-vibes” but you can call it whatever you like! Allister likes to bring energy and colour to your stage, not look like he’s there to audit your Tax Records.
What happens if you have to cancel?
In over 15 years of speaking, Allister has never missed an event. He once went to the wrong address, but only because the client made a mistake, and this was quickly rectified with a very speedy taxi ride! Problems like this are extremely rare thanks to our rigorous booking process. Should a genuine force majeure emergency occur, Allister is part of a tight-knit network of professional speakers. He will personally work with you to secure a high-quality replacement who matches your event’s tone and budget.
We’re broke! Will you speak for free?
Allister helps selected not-for-profit groups and aims to speak pro bono six times each year. These slots can be booked no more than 6 weeks in advance and are exclusively available when booked directly through his company. Your NFP will only be billed for travel and accommodation costs incurred where these exceed £100.
If your NFP would love to tap into Allister’s experience but is working with a budget of hope and borrowed paperclips, get in touch.
Why is Allister’s name so difficult to spell?
We’ve seen everything over the years. Alistair Frost, Alastair Frost, Alasdair Frost, Allyster Fraust, Alice Frost, and our favourite, All-Star Frost (good old autocorrect!).
But the correct spelling is Allister Frost. We don’t know why; Allister blames his parents, and even he spells it wrongly sometimes!
FUN FACT: Allister Frost only knows one other Allister Frost and, confusingly, that Allister Frost worked at Microsoft in the UK at the exact same time as this Allister Frost. What are the chances?! If you know or are an Allister Frost, please get in touch. Maybe you could all get together one day and compare misspellings.























