Working in Marketing at Microsoft I’m contacted by more than my fair share of experts telling me they have the answer to my business challenges. In fact, since the economic downturn began my phone’s never tring-a-linged so often with calls from consultants hunting for new business. Sadly, my budgets are under pressure as much as the next man and I have to prove that every penny I spend brings real returns for Microsoft.
This SlideShare presentation tickled me. I despair when self-invented SMEs (Social Media Experts) tell me they have the recipe for business success. Click through the slides below and, if you’re an SME thinking of calling me, please don’t if anything here reminds you of you.