-
·
14 Top Speaker Bureaus for Booking Leadership and Future-Ready Keynote Speakers (2026/2027)
This is a guide for event planners, L&D leaders, and conference organisers seeking exceptional speakers and seamless bureau relationships. 1. Introduction & Executive Summary Direct Engagement Option: Planning an event focused on business transformation, digital adaptation, or cultivating a Future-Ready Mindset? You are welcome to hold a date or explore direct package options for Allister…
-
·
Don’t quit in panic!
AI fears are prompting some professionals to make rushed career swaps, but I think there’s a better way. In fact, my ReadyAlready Growth Cycle (aka The FROST Framework) is perfect for these times. Radical change should come from clarity and conviction – not panic. Here’s a link to my recent interview with Zee at TechRound:…
-
·
The Minty Way to Future-Readiness
Change is easy when you start with toothpaste! Being future-ready means doing something today because you believe it may benefit your future. But that doesn’t mean you have to kick-off a massive change project. What’s one teeny-tiny change you can make today to make tomorrow easier? The best changes are often the smallest. So maybe…
-
·
Are your HIPPOS holding you back?
Predicting the future is famously difficult. Mostly because it hasn’t happened yet. But, I’m reliably informed, it will. With this in mind, preparing for the future sounds like a smart strategy right now. In business, we often hand responsibility for our future to the leaders. Their task is to see the big picture, set the…
-
·
Being a Good Influence(r)
I’m often asked what the rules are governing promotional activities carried out by influencers, whether a hired-in celebrity or members of staff or partner firms. Until recently the guidance has been quite vague, but some recent publications from the ASA and CMA have clarified things a bit, at least here in the UK. Back in…
-
·
Latest Facebook Ad Targeting Options
We’ve once again updated our Precision Ad Targeting Planning Worksheet for Facebook (UK Edition) and many of the changes we predicted earlier this year have come true. As Facebook wrestles to restore its reputation and curtail inappropriate advertising activities like excluding certain people from offers, it has removed some of its more contentious demographic targeting…
-
·
How Digital Fuels Disloyalty (and what you can do about it)
Those of us who have been in the business world for some time have had it easy. It used to be a fairly safe bet that happy customers would, sooner or later, return to buy again. After all, we did a great job of winning those customers in the first place and by meeting—or occasionally…
-
·
Latest Updates to Facebook Ad Targeting Options
We’ve been monitoring Facebook’s ad targeting choices for several years and our latest audit reveals a number of significant changes. As always, we’ve listed out all the available audience segmentation choices available in our Ad Targeting Worksheet which is now available for free download from here. So, what’s changed for UK marketers in recent months?…
-
![All The Cognitive Biases [infographic]](https://allisterspeaks.com/wp-content/uploads/2017/10/Cognitive-Biases.png)
·
All The Cognitive Biases [infographic]
When I’m helping companies get their heads around behavioural economics and the psychological thinking that underpins great marketing communications, we often refer to cognitive biases to help explain the curious ways humans beings sometimes act. There’s a great list of cognitive biases on Wikipedia, but, you know, it’s Wikipedia… That’s why I was very excited…
-
·
Which is Better: A Website or a Facebook Page?
[This article was written for iedr.ie, the registry responsible for managing Ireland’s .ie domains] Let’s try to end an old debate. Which is more important for a business: having a website or a Facebook page? Many small business owners are perplexed by this choice. Some complain about low visitor numbers to their website and a…
