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Being a Good Influence(r)
I’m often asked what the rules are governing promotional activities carried out by influencers, whether a hired-in celebrity or members of staff or partner firms. Until recently the guidance has been quite vague, but some recent publications from the ASA and CMA have clarified things a bit, at least here in the UK. Back in…
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Channel Amnesia and Buyer Journeys
There’s a powerful phenomenon developing that I’ve been observing in recent years. As our internet-connected devices become ever more intimate, the content they provide has to also become more personalised and tailored to our desires. We’ve grown used to getting near-instant answers to every question, often with little more than a few keystrokes or a brief…
