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Google Instant: advice for search marketers
Google recently announced Google Instant, a new feature in their search engine which delivers immediate search results as you type. The Instant experience is available to everyone in the USA, as well as in selected other countries including the UK if you are signed in to a Google account. As you can see from the…
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Google Unveiled: how much the top brands spend
A revealing leak out of Google to AdAge shows just how much the top brands are spending on paid search with Google. No surprise that the top spenders are mostly transactional based companies looking to pick up online sales. One obvious anomaly in the top ten is BP which pumped $3.59million into paid search in…
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SEO tip: link building through online generosity
It’s Monday, but I only just had time to watch this nice little ‘Whiteboard Friday’ video from SEOmoz. The first tip from Rand Fishkin is very close to my heart and relates to one of my recent posts on this blog. As Rand explains, giving testimonials to others can be a great way to boost…
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How we search for stuff: Insights for marketers
If I asked you to find out about something today, maybe booking a restaurant or choosing a washing machine to buy, chances are you would start your journey online at a search engine. That’s why it’s essential that all marketers understand how search engines work so they can optimise their sites and paid for search…
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Risky business: ignoring social media
The list of pros and cons of social media grows longer every day but it would be a brave marketer to still claim that social media has no role to play in supporting their business goals. Whether you’re selling toothpaste or helicopters, having a clear strategy for how your brand can use social media is…
