I’ve been speaking a lot about making marketing noble, not least because if you don’t you are virtually guaranteed to be found out sooner or later in our increasingly transparent and open society.
Technology that has given us easier access to information lies at the root of this societal shift but my favourite behavioural economist (and soon to be yours) Dan Ariely has some fascinating insights into how we are often even dishonest about our honesty. And it turns out that all it may take is a few gentle reminders of our morality to nudge us towards supervising our own acts and ultimately acting more honourably.
Watch and be inspired.
Thanks to Jeremy Epstein for reminding me about this excellent talk and animated video.
And you can buy Dan’s book on this topic from Amazon.