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Why we’re Ready Already!
A recurring theme in several of my recent keynote talks has been the pressing need for organisations to support and encourage employees and partners on their journey to leveraging new technology in their work. I’ve frequently observed that it’s rarely new technology itself that creates issues in business, but the way staff and colleagues react…
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Selecting A College With Gen Z And Its Parents
While preparing for my keynote address at The Association of Colleges’ Annual Digital Engagement and Marketing Conference in December I’ve recently been pondering some of the digital challenges facing education establishments. Selecting a college and course to study is up there with the most important decisions of our lives. But what has the greatest influence…
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How to Escape The Events Management Cycle of Despair
I’ve written previously about the importance of carefully selecting which business conferences to attend and – more importantly – which to avoid. With an ever-tightening squeeze on marketing budgets and mounting pressure to “do more with less”, some event management companies face tough trading months ahead. But not every player in the conference business needs…
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Digital Marketing Conferences To Avoid
There are so many digital marketing conferences these days. When I was working at Microsoft I think I could pretty much have spent my entire working week moving from one event to another, sometimes as a delegate, sometimes as a speaker. But the quality difference between one conference and another was extraordinary, and it was…
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How to kill your business: know all the answers
Recently a conference speaker from a huge national company concluded their talk by saying: “We surveyed our customers and not one of them had an original or useful idea about how to improve our service.That’s when we realised that we have far better experts in-house and shouldn’t rely on help from the outside.” I was…
