-
·
Correlation Does Not Imply Causation
Last week’s post about the ideal length for all kinds of different digital content sparked an offline debate about the differences between correlation and causation. Understanding the differences is crucial to many forms of analytics, and some people still get the two muddled up. In simple terms, a correlation implies a statistical relationship between two…
-
·
Data Sharing and The Generational Divide
I wrote recently about the importance of ‘Giving then Receiving‘, reminding marketers to give something to their audience before asking for personal data. It works, and I’ve been touched by the messages I received from you sharing your experiences of testing this approach. New data from Mintel in the USA should provide further encouragement if…
-
·
Friction Free Forms for Marketing Ninjas
Happy New Year! I’ve written before about the dangers of asking too much of your site visitors before you have established a meaningful, value-based relationship with them. Now Lisa Margetis at Singlehop has reminded me of the importance of keeping any “asks” you must make of your customers as simple and pain-free as possible.
-
·
Who’s Watching Webinars These Days?
Webinar presenters will find a host of fascinating data points in BrightTALK’s DataLeaks 2013 presentation. Did you know for instance?: On average, 90% of the audience has shown up 15% of the way into each webinar. So, if you’ve something interesting to say, best save it until you’re about 20% (one fifth) of the way…
-
·
Powerful Data Visualisation from Autodesk’s Organic Org Chart
Data, data, data. It’s the fuel behind a new world of discoveries and possibilities. Take this video from AutoDesk that vividly illustrates how the company’s organisational chart has evolved over 4 years from May 2007-June 2011. It’s not, perhaps, the most user-friendly way to present the data, but in the hands of an experienced observer…
