The Science of Facebook Engagement (infographic)

I’m often asked how companies can increase the engagement levels of their posts on Facebook. Sadly, there’s no silver bullet or one-size-fits-all solution, but there are plenty of studies that show the value of experimentation.

And while it doesn’t offer any universally applicable answers, the infographic below may give you some fresh ideas for what to test next.

In brief: photos work well (as do videos), less is more, spell out your ‘call-to-action’, try simple participation ideas like caption competitions and know when your fans are online.