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Tag: investment

  • Allister Frost

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    Digital Marketing Investments Set To Rise in 2013

    Digital marketers should take heart from new data from Gartner that suggest investment levels in digital marketing at large companies are likely to increase across many disciplines in 2013. No surprise, social media is the area where most companies plan to increase their investment, with mobile apps close behind. Tablets apps look set to receive…

  • Allister Frost

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    Social Media ROI and Life Insurance

    Too many business people I meet are still chasing instant returns on the investments they make in social media. This is naive at best; communities take time to create and nurture before eventually becoming self-sufficient. Perhaps a better way of thinking about today’s investments in social media is to compare it with your life insurance.…

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