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Tag: marketing

  • Allister Frost

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    Tipp-Ex Shoot a Bear – viral analysis of the first few days

    Last week, the BIC Group launched a clever campaign to promote Tipp-Ex on YouTube designed to coincide with the ‘back to school’ period. Looking at the reach figures, it’s been an astonishing success. The teaser entry video, produced by the BUZZMAN agency, has already been viewed over 4.3 million times and shared more than 120,000…

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  • Allister Frost

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    Mark Ritson is wrong: social media is for people and brands

    Associate Professor of Marketing, Mark Ritson, believes that “social media is for people, not brands” as explained in his latest weekly column for Marketing Week. I think he may be starting to lose the plot. Ritson begins his argument by showing that five of Britain’s biggest brands, including retailer Morrisons and banking giant Barclays, don’t…