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View London: clocking up new traffic
I love case studies like this because it shows just what you can achieve with a little lateral thinking. On its site, Hitwise Intelligence tells the story of a clever campaign by View London to capture new site visitors at the time of the recent UK clock change. Instead of buying paid-for sponsored listings on…
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Crowd-sourcing: Driving down the price of a Skoda
I’m a Skoda driver, and proud of it. So it comes as no surprise to me to see Skoda doing some clever digital marketing to promote one of their cars. Skoda Belgium is currently running a crowd-sourcing promotion to sell a Skoda Fabia car via Facebook. The starting price of the car is 12,950 euros,…
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Clever marketing: PILOT pens help you create your own font
(click image to enlarge) Discover PILOT’s clever marketing for yourself at www.pilothandwriting.com.
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Google Instant: advice for search marketers
Google recently announced Google Instant, a new feature in their search engine which delivers immediate search results as you type. The Instant experience is available to everyone in the USA, as well as in selected other countries including the UK if you are signed in to a Google account. As you can see from the…
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The Online Police: Understanding the ASA’s new digital media remit
Last week saw confirmation that the UK’s Advertising Standards Authority (ASA) will have a significantly extended remit to protect consumers from misleading or otherwise inappropriate online advertising from 1st March 2011. The ASA already polices all paid-for digital marketing activities; its extended remit gives it the power to monitor and highlight non-compliance of advertisers’ marketing…
