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Tag: offer

  • Allister Frost

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    Free digital marketing advice–my summer gift to you

    I had a great summer holiday break, and I hope you did too. Escaping from the world of work and spending time with family and friends helps me stay focussed on what life is really about. And it’s put me in a really good mood, even if I’m now back in the office putting out…

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  • Allister Frost

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    Getting to ‘Like’: why being liked really matters and how not to do it

    Social networks like Facebook have transformed the ways people connect with friends, businesses and much of the world around them. In the early days of online marketing, businesses used to fret about how to get people to their website and stay there. Nowadays, getting someone to ‘Like’ your brand on a social networking site is…

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  • Allister Frost

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    Wake up Adobe: Free Shipping is not an offer

    Most companies have moved on from expensive direct mail shots, realising that more precisely targeted and immediate digital marketing efforts often yield better results. Adobe, however, seems stubbornly committed to posting dead trees to its customers. One on level, this is perhaps understandable seeing as Adobe’s  design software is widely used to create printed materials…

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