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Allister Frost
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Free digital marketing advice–my summer gift to you
I had a great summer holiday break, and I hope you did too. Escaping from the world of work and spending time with family and friends helps me stay focussed on what life is really about. And it’s put me in a really good mood, even if I’m now back in the office putting out…
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Allister Frost
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Getting to ‘Like’: why being liked really matters and how not to do it
Social networks like Facebook have transformed the ways people connect with friends, businesses and much of the world around them. In the early days of online marketing, businesses used to fret about how to get people to their website and stay there. Nowadays, getting someone to ‘Like’ your brand on a social networking site is…
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Allister Frost
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Facebook Promotion Guidelines
Many marketers don’t realise that there are strict rules about what you can and cannot do when running promotions on Facebook. Read on to ensure you stay on the right side of the rules! The rules changed on 11 May 2011 – your promotion may already be in breach, read the following carefully: Promote in…
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Allister Frost
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How to successfully use Promoted Tweets on Twitter
An interesting article on AdAge Digital prompted me to pen this. Twitter’s new advertising format, Promoted Tweets, is largely unproven and has delivered mixed results. Some advertisers have even received ‘flame tweets’ in response to their efforts to exploit the community-based conversations that take place 24/7 on Twitter, but a few have been successful in…
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Allister Frost
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Crowd-sourcing: Driving down the price of a Skoda
I’m a Skoda driver, and proud of it. So it comes as no surprise to me to see Skoda doing some clever digital marketing to promote one of their cars. Skoda Belgium is currently running a crowd-sourcing promotion to sell a Skoda Fabia car via Facebook. The starting price of the car is 12,950 euros,…
