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Tag: roi

  • The Vicious Circle of Social Media ROI

    Allister Frost

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    The Vicious Circle of Social Media ROI

    Convince & Convert has just released its 2017 State of Social Marketing report and it makes for an interesting read. The study questioned more than 2,700 social media marketers working both client side and in agencies in over 100 countries. It’s important to keep this in mind, because the results presents an inside-industry view of the…

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  • Allister Frost

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    Social Media Measurement–our journey so far…

    At this week’s Social Media World Forum Europe I joined a panel to debate the merits of measuring engagement in social media activities. It was a friendly panel, with few areas of harsh disagreement, and we all agreed that we’ve not yet cracked the search for meaningful social media ROI metrics. Here’s my take on…

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  • Allister Frost

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    Social Media ROI and Life Insurance

    Too many business people I meet are still chasing instant returns on the investments they make in social media. This is naive at best; communities take time to create and nurture before eventually becoming self-sufficient. Perhaps a better way of thinking about today’s investments in social media is to compare it with your life insurance.…

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