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Tag: search engines

  • Allister Frost

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    How to Assess the Impact of Stopping Search Advertising: a Google Study

    It doesn’t take Sherlock Holmes to root out the motivation behind Google’s latest research finding that advertisers who stop buying paid ads on Google’s search engine lose lots of search engine clicks. So, in this post I’ll take a look at the research to help you navigate your way through the data. First up, Google’s…

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  • Allister Frost

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    Google +1 data now in Google Analytics

    Much has been written about Google’s recently announced +1 service but now Google has added advanced analytical features that could help prove or disprove the value of this new tool. But first, what is Google +1? At it’s core, +1 is much like Facebook’s ‘Like’ feature. Website owners can add +1 icons like this: to…

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  • Allister Frost

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    How we search for stuff: Insights for marketers

    If I asked you to find out about something today, maybe booking a restaurant or choosing a washing machine to buy, chances are you would start your journey online at a search engine. That’s why it’s essential that all marketers understand how search engines work so they can optimise their sites and paid for search…