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Tag: shopping

  • Allister Frost

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    The Worrying Truth About Cart Abandonment

    Cart abandonment, where an online shopper adds items to their basket but then fails to complete the checkout process, is one of the most common and frustrating issues facing ecommerce retailers. Carrying out a forensic investigation into why potential buyers leave before completing their transaction can yield valuable insights to streamline the shopping process and…

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  • Allister Frost

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    What is (Cyber) Black Friday?

    Today, 23 November 2012 is Black Friday, the day after Thanksgiving Day in the USA. It’s a great day to do some online shopping for the Christmas holiday season as many retailer run one day only promotions to try to win your valuable festive custom. People here in the UK often ask me what it’s…

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