Tag: strategist

  • Why you probably don’t need a digital marketing strategy

    Dave Chaffey, over at his Smart Insights site, has posted a neat summary this morning of 5 reasons why you don’t—and 10 reasons why you do—need a digital marketing strategy (DMS). In my experience, there’s one common reason why some companies still need a DMS: if your marketing approach is still stuck in the pre-digital…

  • Career choices for the corporate social strategist

    If, like me, your work calls on you to provide guidance and insights into the directions the social web is taking us, you may wish to spend a little time this festive season pondering where your career could take you. Jeremiah Owyang of http://www.web-strategist.com recently posted a thought-provoking piece on the two career paths open…