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Tag: survey

  • Allister Frost

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    The Worrying Truth About Cart Abandonment

    Cart abandonment, where an online shopper adds items to their basket but then fails to complete the checkout process, is one of the most common and frustrating issues facing ecommerce retailers. Carrying out a forensic investigation into why potential buyers leave before completing their transaction can yield valuable insights to streamline the shopping process and…

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  • Allister Frost

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    Having Your Cake And Eating It

    A recent survey by GI Insight shines a light on our love-hate relationship with commercial messages within social media platforms. An overwhelming 92% of British consumers surveyed stated their wish to “keep advertising very separate from real chat”, while 82% said that they use social media a lot but don’t want it invaded by advertising…

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  • Allister Frost

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    75 percent choose Wi-Fi over tea and coffee

    A new survey sponsored by the Wi-Fi Alliance reveals that 75% of Americans aged 17 to 29 would find a week without Wi-Fi worse than a week without tea or coffee. And more than two-thirds of respondents claim to spend more time on Wi-Fi devices than watching television. If your job is trying to attract…

  • Allister Frost

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    Social media usage: have we peaked?

    New data released today by Forrester shows that the ways we use the internet today are largely unchanged compared to six months ago. This is in stark contrast to previous studies which have always shown our usage patterns shifting. Now, it seems, the profile of internet users may be starting to reach a mature state,…