-
Allister Frost
·
You Need To See The Hottest Words in Viral Headlines
Knowing how to write a killer headline, subject line or tweet can make the difference between success and failure for your content marketing efforts. The simple truth is, it doesn’t matter how great your content is; if readers don’t get past the headline they’ll never know. Ripenn recently collated 2,616 headlines from four popular sites…
-
Allister Frost
·
Tipp-Ex Shoot a Bear – viral analysis of the first few days
Last week, the BIC Group launched a clever campaign to promote Tipp-Ex on YouTube designed to coincide with the ‘back to school’ period. Looking at the reach figures, it’s been an astonishing success. The teaser entry video, produced by the BUZZMAN agency, has already been viewed over 4.3 million times and shared more than 120,000…
