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The Wild Orange Media Caper and Something New
Since starting the company five years ago, the one question I’ve been asked more than any other is: “Why is your business called Wild Orange Media?” And since 2012, I’ve responded with a fairly uninteresting explanation, all the time quietly wishing I had dreamt up a more creative, inspiring backdrop to the company’s inception. In…
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Netflix Socks Mean You’ll Never Miss A Show Again
We’re pretty sure this is exactly what the Internet of Things was invented for. Simply (well, ‘simply’ if you’re an electronics and computing wizard) by following the instructions you can now make yourself a pair of socks that will automagically pause Netflix if you doze off. Yes, really! Netflix recommends you knit your own socks,…
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Fighting the Online Bullies
At our Internet Safety School events we typically talk about online bullying as something that only schoolchildren do to each other. But, with ever-widening access to technology, adults are increasingly using digital platforms to troll, abuse and intimidate others. In Brazil, Criola, an organisation that works to defend black women’s rights, decided to fight back by putting…
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Book List – Behavioural Economics and Persuasion Skills
I’m often asked for some recommendations of good books on behavioural economics and persuasion skills, so here’s a quick list of some of my favourite reads. Click on the books to view each title on Amazon. Enjoy! Fun to read, a great starting point in bite-sized chunks. Frankly anything by Dan Ariely is guaranteed to…
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Little Delights and Why It Pays to Sweat The Small Stuff
My first boss drummed into me the importance of paying great attention to detail in everything I did. But little details, he told me, are especially important when working on designs for products and communications materials. So it was great delight that I was recently introduced to a lovely site called Little Big Details, which…
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Escaping FOMO and Living in the Moment
Valentine’s Day is upon us. The annual opportunity to show how much we care for the people we love, usually through the medium of corny gift cards, flowers and chocolates. But it’s also a good time to reconnect with the simpler things in life. Our fast-moving digital world constantly fuels a nagging fear of missing…
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Delightful Creativity from Putpockets
There’s a very common mental state we experience every day of our lives that makes us greatly underestimate the likelihood of something bad happening to us. Psychologists call it the ‘normalcy bias’, and it’s a pretty helpful thing. Without it, we would be less able to relax and enjoy our lives. Instead, we’d live in…
