The Wall Blog has an insightful analysis into why UK newspaper The Guardian found itself in such hot water yesterday after launching the @911tenyearsago Twitter account.
Too right, they got it badly wrong. But this story provides essential insights for any social media marketer about the fine line that divides success and mass finger-pointing abuse-hurling failure.
Read and learn at http://wallblog.co.uk/2011/09/12/how-the-guardian-blundered-into-bad-taste-with-its-911tenyearsago-twitter-account/