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Being a Good Influence(r)
I’m often asked what the rules are governing promotional activities carried out by influencers, whether a hired-in celebrity or members of staff or partner firms. Until recently the guidance has been quite vague, but some recent publications from the ASA and CMA have clarified things a bit, at least here in the UK. Back in…
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Latest Updates to Facebook Ad Targeting Options
We’ve been monitoring Facebook’s ad targeting choices for several years and our latest audit reveals a number of significant changes. As always, we’ve listed out all the available audience segmentation choices available in our Ad Targeting Worksheet which is now available for free download from here. So, what’s changed for UK marketers in recent months?…
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Railway Strikes – You Are Part of the Solution
Today, as millions of commuters in the UK experience travel chaos caused by an RMT railway strike, I can’t help but wonder if there’s a much smarter way to work and travel. The industrial action comes after conductors for the Southern Rail network, which operates train routes through heavily-populated parts of South England and London,…
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Correlation Does Not Imply Causation
Last week’s post about the ideal length for all kinds of different digital content sparked an offline debate about the differences between correlation and causation. Understanding the differences is crucial to many forms of analytics, and some people still get the two muddled up. In simple terms, a correlation implies a statistical relationship between two…
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Data Sharing and The Generational Divide
I wrote recently about the importance of ‘Giving then Receiving‘, reminding marketers to give something to their audience before asking for personal data. It works, and I’ve been touched by the messages I received from you sharing your experiences of testing this approach. New data from Mintel in the USA should provide further encouragement if…
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Why Pizzerias Love You To Go Small
Friday night is pizza night! Or at least it is in my head right now! Everyone seems to love pizza these days. Economic recession or no recession, pizzerias have never been busier. Domino’s, the world’s largest pizza chain recently opened its 777th shop in the UK, and now operates in more than 70 countries. It…
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There’s No Such Thing as a Digital Marketer
I’ve never felt very comfortable with the label ‘Digital Marketer.’ And to reflect this, I’ve been describing myself as “A Marketer in a Digital World” for about 5 years now, a badge I have worn with pride. But even this is starting to feel a little behind the times. The world is certainly digital, with…
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Content 1 Advertising 0 – Why Great Content Wins Today
(This post by Allister Frost was first published on the Emarketeers’ blog) Content, content, content… It seems everyone in marketing these days is talking about content. The stats prove it too with the number of Google searches for “Content Marketing” soaring 10-fold in the last two years. And I’m a believer. I believe great content…
