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Ad Placement: a matter of life or death (almost)
Placing digital display ads has never been easier. You create your ads, pay your money, and a nice computer will automagically push them out across whichever networks you choose. But all this automation means fewer human eyeballs checking ad placements actually make sense. And most marketers I meet think about where they’d like to see…
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Marketing Failure: Entry Deadline Extended
The cover of this week’s Marketing Week (UK) magazine screams “Entry Deadline Delayed” with the sub heading “The entry deadline [for the Engage 2012 Awards] has been extended to 31st January 2012”. Your first response may match mine: “So what, who cares?” But, in my case at least, this quickly shifts to “Oh, so you…
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Why you probably don’t need a digital marketing strategy
Dave Chaffey, over at his Smart Insights site, has posted a neat summary this morning of 5 reasons why you don’t—and 10 reasons why you do—need a digital marketing strategy (DMS). In my experience, there’s one common reason why some companies still need a DMS: if your marketing approach is still stuck in the pre-digital…
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Untick this box to not opt out to not receive stuff you might not want
Opt-out and opt-in boxes have been a regular feature of marketing promotions since laws came into effect giving consumers the right to control the types of communication they receive by giving what the regulations call “prior consent”. In the UK it’s the Privacy and Electronics Communications (EC Directive) Regulations 2003 that lay out the rules…
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New video site: Technology Marketing in Mind
I was recently filmed for a new marketing industry initiative aimed to help technology marketers hear from their peers about critical issues facing our sector. The new Technology Marketing in Mind site is launched today at www.tmim.co.uk. It’s a project by Marketing Options International, an agency I’ve not dealt with previously, but they were a…