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Allister Frost
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Klout Perks: Higher Klout doesn’t equal More Perks
With the social web going crazy for influence metrics like Klout and PeerIndex, I still feel quite uncomfortable with the idea of marketers targeting people based purely on their assumed online influence. The Klout Perks programme, where people with a certain Klout score or influence profile receive discounts or free gifts, has drawn as much…
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Allister Frost
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Is it Twitter o’clock?: When is the best time to tweet?
Twitter’s great when people can see what you’re sharing, but the harsh reality is that most of your twitter followers won’t ever see or read your latest tweet. Only those that are online and paying attention to Twitter when you send it are likely to see your musings. Plus, of course, anyone who finds your…
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Allister Frost
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Google +1 data now in Google Analytics
Much has been written about Google’s recently announced +1 service but now Google has added advanced analytical features that could help prove or disprove the value of this new tool. But first, what is Google +1? At it’s core, +1 is much like Facebook’s ‘Like’ feature. Website owners can add +1 icons like this: to…
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Allister Frost
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Klout.com: Now with added LinkedIn
Klout users will soon see the option to add their LinkedIn profiles to their Klout.com accounts, allowing Klout to take your LinkedIn network into consideration when assessing your online influence. While headline Klout scores are unlikely to change significantly in the short term, you should expect to see some variations in your reach and influence…
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Allister Frost
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Facebook Promotion Guidelines
Many marketers don’t realise that there are strict rules about what you can and cannot do when running promotions on Facebook. Read on to ensure you stay on the right side of the rules! The rules changed on 11 May 2011 – your promotion may already be in breach, read the following carefully: Promote in…
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Allister Frost
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Just released: free Microsoft Analytics for Twitter
Here’s a powerful new way to compare activity on up to five different Twitter accounts, care of the team who created PowerPivot for Excel. Microsoft Analytics for Twitter allows you to create powerful visualisations of the last four days’ activity for up to five Twitter accounts or other search terms (e.g. your company name). The…
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Allister Frost
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How we use Twitter to get answers to questions [infographic]
Thanks to Lee Williams for bringing this one to my attention. Click the image below to reveal a really informative infographic that shows how Twitter users go about getting answers to their questions. No surprises, the more followers you have the more likely you are to get answers to your questions and be happy with…
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Allister Frost
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Interactive mapping: ethnic breakdown of England and Wales
We’re a very fortunate generation, in many ways. And one of life’s riches that we tend to overlook is the remarkable access we get to information and data about things our grandparents could never have dreamed of knowing. Take, for example, this interactive map by UK newspaper, The Guardian, which uses data from the Office…
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Allister Frost
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Peer Index–creating a Twitter League of your followers
Peer Index has rolled out some neat innovations to help people who manage multiple social media accounts or perhaps monitor several on behalf of their company or clients. One example is the new group feature, which allows you to create a league table showing each account’s relative performance according to its PeerIndex score. The example…
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Allister Frost
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Sunday Times launches The Social List
[See author’s note below for update] The Sunday Times is well known for its annual Rich List. So, what better way to inject a little 21st century than by inventing The Social List, an automated league table that lists the most social-web-connected people in the world? Anyone can sign up to join. The Social List…
