I’m a regular in-car listener to the Digital Marketing Podcast from Target Internet in which Ciaran Rogers and Daniel Rowles wax lyrical about a hot marketing topic. It’s a good listen and I recommend you add it to your MP3 player of choice.
The guys at Target Internet also have a blog where I found an excellent article about CRO, Conversion Rate Optimisation, for beginners. If you’ve not taken a recent look at how your online activity is performing, now would be a good time to look through some stats and figure out a path towards better results. You may not choose to use all of the techniques or solution providers covered in the article, but the simple act of reading this through and thinking bout how you can improve is the first big step towards devising your own CRO plan. Let me know how you get on.