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Jesse Schell is CEO of Schell Games and a Professor at Carnegie Mellon University. In this video he presents a fascinating view of how social gaming cleverly taps into some of our deep-rooted psychological needs and shares a thought-provoking view of how humans will interact with technology in the future.
It’s a fascinating video. If you can, stick with it right to the end (28mins).
Watch it here: http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/