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Latest Updates to Facebook Ad Targeting Options
We’ve been monitoring Facebook’s ad targeting choices for several years and our latest audit reveals a number of significant changes. As always, we’ve listed out all the available audience segmentation choices available in our Ad Targeting Worksheet which is now available for free download from here. So, what’s changed for UK marketers in recent months?…
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Which is Better: A Website or a Facebook Page?
[This article was written for iedr.ie, the registry responsible for managing Ireland’s .ie domains] Let’s try to end an old debate. Which is more important for a business: having a website or a Facebook page? Many small business owners are perplexed by this choice. Some complain about low visitor numbers to their website and a…
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Two Billion People and Counting
When a young Mark Zuckerberg gave ‘theFacebook’ its debut at Harvard College in February 2004, few would have dared imagine it could ever turn a profit, let alone survive for more than a few years. Yet here we are, almost 5,000 days later, and Facebook, as it’s now known the world over, has just steamrollered…
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Free Download – Planner for Facebook Advertising Targeting
We wrote previously about the awesome power of ad targeting in Facebook. But things just got even better! With the recent addition of the Detail Targeting choices in Facebook it’s now possible to direct adverts towards people who maybe have an interest in one thing (e.g. Bodybuilding) but not in another (e.g. Running). This creates opportunities for…
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The Minimum Age to Use Facebook (and more)
One of the key messages I used to teach parents at Internet Safety School was the age their children should be before they can legally use popular sites online. It’s little known that most social networking sites require users to be at least 13 years old before they can sign up. And for e-commerce sites…
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Back To School – Time to Update Your Social Media Cover Photos
With the kids heading back to school in the UK today or very soon, now is the perfect time to polish up your social media profile pictures and cover photos. But knowing what size your images need to be has always been a time-consuming exercise. But not anymore, thanks to this nifty guide from the…
