This is a lesson in how not to do social media marketing. Thomas Cook (the mammoth holiday tour operator) was too wrapped up in itself to spot a glaring opportunity right before its eyes.
Read through the following screenshots from Facebook and keep going to the end where you’ll see the stark difference another travel company’s approach:
Who wins? Both Lowcostholidays.com and Thomas Cook (the guy, not the mammoth holiday tour operator).
Need proof? Here’s Mr Thomas Cook enjoying his complimentary Paris holiday, courtesy of Lowcostholidays.com.
I know which company I’d rather book my next holiday with.