I believe that marketing doesn’t have to be one of the world’s most hated professional. Done correctly, I believe it plays an essential role in helping people live their lives to the full.
Here’s a short talk I gave recently at Silicon Beach sharing my views on the responsibility sitting on every marketer’s shoulder to make marketing noble again.
[vimeo http://www.vimeo.com/52239850 w=500&h=281]
Silicon Beach 2012 – Allister Frost from Wise Old Uncle on Vimeo.