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Tag: advice

  • Allister Frost

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    If you have a wart…

    I love this quote which reminds me, as I hope it may you, that no matter how much we sometimes doubt ourselves, no matter how self-conscious we may feel, things are never the same from the other person’s point of view. Or, as someone wise once said to the young marketer: “Just remember, you are…

  • Allister Frost

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    One Way To Get Retweeted: “Act Normal”

    I enjoyed reading Pam Moore’s latest article on Social Media Today that lists 55 ways to get retweeted. But what struck me most was that nearly all of the tips relate to one simple principle: “be a nice human being”. Sure, there are some techniques like sharing ‘how to’ advice that often work well but,…

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  • Allister Frost

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    Shock news: Over 90 percent of conversations happen offline

    It’s a wake-up call for any digital marketer who’s spent too long supping the intoxicating brew delivered through their ADSL line: More than 9 in every 10 conversations take place offline. Yes, offline, in the real world, where human beings apparently talk to other human beings via a one-to-one interface. I know, unbelievable, but true.…

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  • Allister Frost

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    How to deal with negative reviews

    Business people I meet often complain to me that they are wary of the social web because it makes it too easy for people to leave negative reviews. That’s true, but if your stuff stinks, what did you really expect? People have always complained about bad experiences. It’s just a whole lot easier and much…

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  • Allister Frost

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    Getting to ‘Like’: why being liked really matters and how not to do it

    Social networks like Facebook have transformed the ways people connect with friends, businesses and much of the world around them. In the early days of online marketing, businesses used to fret about how to get people to their website and stay there. Nowadays, getting someone to ‘Like’ your brand on a social networking site is…

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  • Allister Frost

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    Video: Social Media Etiquette

    Here’s some good advice for you and your colleagues. It’s blindingly obvious common sense, but sometimes it’s common sense that’s, er, less commonly used. [youtube=http://www.youtube.com/watch?v=dNnLMkg9R3c&w=448&h=252&hd=1] Social Media Etiquette

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  • Allister Frost

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    Google Instant: advice for search marketers

    Google recently announced Google Instant, a new feature in their search engine which delivers immediate search results as you type. The Instant experience is available to everyone in the USA, as well as in selected other countries including the UK if you are signed in to a Google account. As you can see from the…