Allister Frost site logo

Tag: advice

  • Allister Frost

    ·

    What Teenagers Really Think About Social Media

    Here are two posts that should be required reading for all parents of young children and teenagers, as well as all marketing professionals who would like to make their products appeal more to young people through social media marketing programmes. As we often discuss at Internet Safety School, it can be really difficult to see the world…

    , , , ,

  • Allister Frost

    ·

    Buffer for Not for Profits (half price)

    I remain a big fan of Buffer, the social media posting tool that makes it easy to cue up posts to social networks like Twitter and LinkedIn , and then drips them out to your desired schedule. Having the ability to schedule posts like this is an important way to maintain posting momentum to selected channels…

    , ,

  • Allister Frost

    ·

    Why Length Matters in Online Content

    The well-worn phrase “Size Doesn’t Matter” has no place in the digital marketer’s toolbox. Size, I’m slightly saddened to report, is everything. Get it wrong and your content simply won’t get consumed. Get it right and you could give your content a precious extra lift, boosting clicks, conversions and, ultimately, sales. Kevan Lee at Buffer recently…

    , ,

  • Allister Frost

    ·

    Why Infinite Scrolling May Be Bad For Business

    In our multi-touch, high bandwidth digital world, the number of webpages with infinite scrolling is rising sharply. But it’s not always a good thing as I’ll try to explain in this short blog post. Infinite scrolling, where the page loads continuously as you scroll down, is an appealing feature for web designers looking to maximise…

    , ,

  • Allister Frost

    ·

    Free digital marketing advice–my summer gift to you

    I had a great summer holiday break, and I hope you did too. Escaping from the world of work and spending time with family and friends helps me stay focussed on what life is really about. And it’s put me in a really good mood, even if I’m now back in the office putting out…

    , ,

  • Allister Frost

    ·

    Myth-busting: Calls-to-action Must Be Above The Fold

    The longer you work in any specialist field the more susceptible you become to placing trust in tried-and-tested rules and principles. Take the well-known fact that content placed on a website above the fold (that is in the top portion of the screen,  visible to all when the page loads) performs better than stuff below…

    , , ,

  • Allister Frost

    ·

    Cut-To-The-Chase Help When You Need It

    I’m occasionally asked if it’s possible to book a short consulting session with me to collect some quick answers or get help tackling urgent issues. This has always been difficult to arrange in the past but I’m pleased to announce a new way for you to get personal, cut-to-the-chase help from me over the phone.…

    , ,

  • Allister Frost

    ·

    All publicity is not good publicity

    When broadcast media channels still ruled the roost, we used to say that all publicity is good publicity. Simply put, by getting your name in front of a mass audience, no matter whether this was for good or bad reasons, you could often generate more business on the back of the free publicity than you…

    ,

  • Allister Frost

    ·

    Customers live in the present, not the future

    In our efforts to stay up-to-date and on top of the latest opportunities we sometimes forget that customers only really care about what they can get now, not what we might have to offer at some point in the future. Take this press ad for instance. I’m sure the advertiser is really excited about their…

  • Allister Frost

    ·

    Don’t make marketing promises you cannot keep

    It’s so easy when you’re designing a website or crafting a marketing campaign: “I know, let’s publish every customer retweet on our website!” “I know, let’s offer an instant messaging service so customer can chat online!” “I know, let’s start a Twitter account and answer customer questions in real time!” In the heat of the…