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Allister Frost
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Tipp-Ex Shoot a Bear – viral analysis of the first few days
Last week, the BIC Group launched a clever campaign to promote Tipp-Ex on YouTube designed to coincide with the ‘back to school’ period. Looking at the reach figures, it’s been an astonishing success. The teaser entry video, produced by the BUZZMAN agency, has already been viewed over 4.3 million times and shared more than 120,000…