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Allister Frost
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We’re all grappling with Facebook
I attended a very informative presentation from Marcus Wareham, Head of Planning & Strategy EMEA at Facebook this morning. We saw the usual stats showing how big Facebook has become (half a billion users, 700 billion minutes every month, 50% log on every day etc.) and this gave me a chance to reflect on how…
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Allister Frost
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Mark Ritson is wrong: social media is for people and brands
Associate Professor of Marketing, Mark Ritson, believes that “social media is for people, not brands” as explained in his latest weekly column for Marketing Week. I think he may be starting to lose the plot. Ritson begins his argument by showing that five of Britain’s biggest brands, including retailer Morrisons and banking giant Barclays, don’t…
