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Tag: competition

  • Allister Frost

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    How To Fly A Plane With A Hashtag

    It may be a barely veiled attempt to drive Twitter mentions, but you have to admire BA’s Race The Plane competition that’s running in the UK today. The campaign idea is simplicity itself. Twitter users can race (virtually) a BA jet flying from London to Toronto by tweeting with the hashtag #racetheplace. Presumably—although it’s not…

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  • Allister Frost

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    One competition, three great marketing lessons

    Copyblogger.com recently ran a competition with MarketingExperiments inviting people to submit email subject line ideas to help them promote a conference. First up, their approach is really clever because it engaged the community with their message at very little cost or effort. Entries were made through the comments section of a blog post which included…

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