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Tag: content

  • Allister Frost

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    Why Length Matters in Online Content

    The well-worn phrase “Size Doesn’t Matter” has no place in the digital marketer’s toolbox. Size, I’m slightly saddened to report, is everything. Get it wrong and your content simply won’t get consumed. Get it right and you could give your content a precious extra lift, boosting clicks, conversions and, ultimately, sales. Kevan Lee at Buffer recently…

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  • Allister Frost

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    You Need To See The Hottest Words in Viral Headlines

    Knowing how to write a killer headline, subject line or tweet can make the difference between success and failure for your content marketing efforts. The simple truth is, it doesn’t matter how great your content is; if readers don’t get past the headline they’ll never know. Ripenn recently collated 2,616 headlines from four popular sites…

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  • Allister Frost

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    Twitter Launches Editorial Calendar Tool

    Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to. Twitter knows this and today rolled out a new service designed to help businesses and (it hopes, Twitter advertisers!) improve…

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  • Allister Frost

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    The Basic Data Capture Mistake Almost Every Marketer Makes

    As marketers, we know a large part of our job is to collect as much data about customers and prospects as possible. Feeding the database gives us leads to qualify and valuable data to mine. So it makes perfect sense when we have something of value to these people—like some great content or special offers—that…

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  • Allister Frost

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    Content 1 Advertising 0 – Why Great Content Wins Today

    (This post by Allister Frost was first published on the Emarketeers’ blog) Content, content, content… It seems everyone in marketing these days is talking about content. The stats prove it too with the number of Google searches for “Content Marketing” soaring 10-fold in the last two years. And I’m a believer. I believe great content…

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  • Allister Frost

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    Top Picks for Social Media Week London 2013

    There’s just one week to go until Social Media Week hits cities around the globe, from Berlin to Mumbai and Bogotá to São Paulo. No prizes for guessing where I’ll be though: London! And this year I’ll be hosting a Content Cookery School breakfast briefing with Emarketeers where I’ll be exploring Content Marketing and the…

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  • Allister Frost

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    Hangout with MyWebPresenters

    Here’s a video of a Google Hangout I recently recorded direct from Wild Orange Media Towers with Neil Davidson, MD of MyWebPresenters. We chatted about effective measures of success for online videos, the viral myth, producing content that people engaged with and share, and my thoughts on what’s next for Wild Orange Media. Enjoy! http://www.youtube.com/watch?v=_sqjUZF-bS8

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  • Allister Frost

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    3 Simple Steps to Creating Daily Content Gold

    We’ve all been there; it’s every community manager’s nightmare. Staring at that blank screen, racking your brain for fresh ideas about what to post to your social networks today. When writer’s block strikes sometimes the best thing to do is to walk away and formulate a new plan on how to avoid an idea logjam…

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