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Tag: copywriting

  • Allister Frost

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    Why Length Matters in Online Content

    The well-worn phrase “Size Doesn’t Matter” has no place in the digital marketer’s toolbox. Size, I’m slightly saddened to report, is everything. Get it wrong and your content simply won’t get consumed. Get it right and you could give your content a precious extra lift, boosting clicks, conversions and, ultimately, sales. Kevan Lee at Buffer recently…

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  • Allister Frost

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    You Need To See The Hottest Words in Viral Headlines

    Knowing how to write a killer headline, subject line or tweet can make the difference between success and failure for your content marketing efforts. The simple truth is, it doesn’t matter how great your content is; if readers don’t get past the headline they’ll never know. Ripenn recently collated 2,616 headlines from four popular sites…

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  • Allister Frost

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    Three Charms But Four Alarms

    We humans love seeing choices or lists presented in groups of three. Three gives a natural balance to things, as does five or seven. But three really is the magic number for marketers and copywriters. A recent study for the Make-A-Wish Foundation sought to find the messaging sweet spot for securing charitable donations. They randomly…

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  • Allister Frost

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    Social data mining for successful copy

    There’s rarely any need for guesswork these days. If you’re writing marketing or sales copy and wondering what’s the best phrase to use, you would be well-advised to consult ‘The Internet’. Free search marketing tools like Google Adwords can give you great insights into the relative appeal of different terms, even highlighting how their usage…

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  • Allister Frost

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    One competition, three great marketing lessons

    Copyblogger.com recently ran a competition with MarketingExperiments inviting people to submit email subject line ideas to help them promote a conference. First up, their approach is really clever because it engaged the community with their message at very little cost or effort. Entries were made through the comments section of a blog post which included…

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  • Allister Frost

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    7 tips for winning attention online

    If you want your online content to be found, you need to make it attractive to both humans and search engines. One or the other is good, but both is close to awesome. Because, the fact is, no matter how wondrous you think your online creation is, it only becomes truly great when people find…

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  • Allister Frost

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    6 tips: Put an end to writer’s block on the web

    We’ve all done it. Stared at our blog or favourite social networking site and wondered what on earth we could write that the world would want to read. With so much information at our mouse-fingertips, writing on the web should be easy, but it isn’t. That empty screen with a flashing cursor can be just…

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