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Tag: data

  • Allister Frost

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    Social data mining for successful copy

    There’s rarely any need for guesswork these days. If you’re writing marketing or sales copy and wondering what’s the best phrase to use, you would be well-advised to consult ‘The Internet’. Free search marketing tools like Google Adwords can give you great insights into the relative appeal of different terms, even highlighting how their usage…

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  • Allister Frost

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    Why women are easy and size matters for men

    In the categories labelled “Gross Generalisations” and “Blindingly Obvious” I present to you, dear reader, proof of what you may have suspected all along: men and women are very different, and women crack sooner under the advertiser’s spell. A study by comScore of 292 television ad copy tests shows that women are more likely to…

  • Allister Frost

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    UK population mapped: It’s true, we Brits retire to the coast

    Data, data everywhere, but not a drop to drink… Like most marketers, I love a good dataset. And the latest batch from the Office of National Statistics shows how the UK population has changed in recent years. The DataBlog team at The Guardian have mapped some of the key stats, including this interesting view showing…

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  • Allister Frost

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    Interactive mapping: ethnic breakdown of England and Wales

    We’re a very fortunate generation, in many ways. And one of life’s riches that we tend to overlook is the remarkable access we get to information and data about things our grandparents could never have dreamed of knowing. Take, for example, this interactive map by UK newspaper, The Guardian, which uses data from the Office…

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  • Allister Frost

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    Social Media: now the single biggest activity online

    Social media is now both the biggest and fastest growing sector online in the UK, according to new data from online intelligence service, Hitwise. Traffic to social networks accounted for 12.4% of all Internet visits in January 2011, amounting to over 2.4 billion (yes, billion!) visits during the month. That’s a 17% growth year-on-year and…

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  • Allister Frost

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    News Flash: our news habits are changing

    Gosh, these data bring things into sharp focus! We all know that our information discovery and consumption habits are going through some pretty seismic changes, but new data from the Pew Research Center in the US show how rapidly this change has come about. In 2010, the Internet surpassed TV as the main source of…

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  • Allister Frost

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    Age and Education charts for the leading Social Networks

    I’ve been compiling data from Google AdPlanner to see how the demographic make up of the leading social networks varies in the UK. What emerges is a fascinating picture full of insights for marketers looking to reach their target audiences through these channels. First up is the age distribution of the leading social networks. I’ve…

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