Allister Frost site logo

Tag: data

  • Allister Frost

    ·

    Correlation Does Not Imply Causation

    Last week’s post about the ideal length for all kinds of different digital content sparked an offline debate about the differences between correlation and causation. Understanding the differences is crucial to many forms of analytics, and some people still get the two muddled up. In simple terms, a correlation implies a statistical relationship between two…

    ,

  • Allister Frost

    ·

    Data Sharing and The Generational Divide

    I wrote recently about the importance of ‘Giving then Receiving‘, reminding marketers to give something to their audience before asking for personal data. It works, and I’ve been touched by the messages I received from you sharing your experiences of testing this approach. New data from Mintel in the USA should provide further encouragement if…

    , ,

  • Allister Frost

    ·

    Friction Free Forms for Marketing Ninjas

    Happy New Year! I’ve written before about the dangers of asking too much of your site visitors before you have established a meaningful, value-based relationship with them. Now Lisa Margetis at Singlehop has reminded me of the importance of keeping any “asks” you must make of your customers as simple and pain-free as possible.

  • Allister Frost

    ·

    The Basic Data Capture Mistake Almost Every Marketer Makes

    As marketers, we know a large part of our job is to collect as much data about customers and prospects as possible. Feeding the database gives us leads to qualify and valuable data to mine. So it makes perfect sense when we have something of value to these people—like some great content or special offers—that…

    , ,

  • Allister Frost

    ·

    Who’s Watching Webinars These Days?

    Webinar presenters will find a host of fascinating data points in BrightTALK’s DataLeaks 2013 presentation. Did you know for instance?: On average, 90% of the audience has shown up 15% of the way into each webinar. So, if you’ve something interesting to say, best save it until you’re about 20% (one fifth) of the way…

    ,

  • Allister Frost

    ·

    June 2013 – Top UK Facebook Performers Report

    The Socialbakers’ report for June is now out. In it we learn that ‘Amazon UK’ is the UK’s leading brand page on Facebook with almost 3.5million local fans, ‘Up Your Viva’ is the leading media brand page despite losing fans since its peak in mid-May, Michael Ball gets more engagement on Facebook than George Michael,…

    ,

  • Allister Frost

    ·

    How to Ask for Help On Twitter (Please Read This!)

    It’s well known that if you ask people to retweet something on Twitter they’re more likely to do so than if you don’t ask. But exactly how much more likely has never been quantified before. Step forward Hubspot’s Dan Zarella, author of The Science of Marketing, and a huge dataset from social update scheduler Buffer.…

    ,

  • Allister Frost

    ·

    The Science of Facebook Engagement (infographic)

    I’m often asked how companies can increase the engagement levels of their posts on Facebook. Sadly, there’s no silver bullet or one-size-fits-all solution, but there are plenty of studies that show the value of experimentation. And while it doesn’t offer any universally applicable answers, the infographic below may give you some fresh ideas for what…

    ,

  • Allister Frost

    ·

    How Your Facebook Likes Can Expose The Real You

    If you like the iPod page on Facebook you’re probably more dissatisfied with your life than someone who likes Sarah Palin. That’s just one of the findings from a new study by researchers at the University of Cambridge that shows how much of our personality we share through our Facebook Likes, whether we realise it…

    ,

  • Allister Frost

    ·

    Powerful Data Visualisation from Autodesk’s Organic Org Chart

    Data, data, data. It’s the fuel behind a new world of discoveries and possibilities. Take this video from AutoDesk that vividly illustrates how the company’s organisational chart has evolved over 4 years from May 2007-June 2011. It’s not, perhaps, the most user-friendly way to present the data, but in the hands of an experienced observer…